Hey y’all! I’m back after a pretty long hiatus, mainly because I just moved to Atlanta, but today I wanted to chat a bit about a topic that I think plagues all new or newish bloggers and small biz owners. When I first started my skincare business, I would get so bummed about not getting the website traffic that I just knew was going to come rolling in as soon as I hit publish. I figured that by researching SEO and implementing all of the tips I’d read on other blogs that the site traffic would just come pouring in. WRONG. This was a terrible assumption that cost me a lot of time and gave me a ton of stress.
Are you like the old me? Or are you the person in Facebook groups asking for tips on how to get more website traffic? I was this person too, actually, so you’re not alone if so. I’d see others posting screenshots of their Google Analytics reports and instantly find myself insanely jealous at their ‘fame and viral ability’. It sucks seeing these types of results from other bloggers… when you think that getting a ton of website traffic is indicative of your blog’s success.
It actually took me awhile to figure out what was most important when it comes to running a ‘successful’ blog. First, let me tell you, website traffic is great and all, but it literally means nothing if it’s not targeted traffic. Time for an embarrassing story: Once, I (stupidly) paid over $50 to someone on Fiverr for traffic to my skincare site. Absolutely none of it was targeted. Take a wild guess as to where my $50 went. You see where I’m going here?
At first, it may really seem like blog traffic is the way to get noticed and seem ‘popular’, but really, your traffic should mean so much more to you as a blogger or small business owner. The truth is, you should be focused on getting targeted traffic that can be significant for your blog or business later down the road. Targeted traffic, in turn, results in lead generation.
What is a lead?
A blog visitor or reader becomes a lead when they express interest in your blog or business by signing up for your email list, enrolling into your free ecourse, commenting on your posts, or taking any type of action that shows that they want to stay updated with what’s going on with you and your website. Social media followers can count as leads, too. Here’s the deal: people are veryyy picky about what goes into their inbox. These days, you always have businesses on the prowl to get your email address, and I’m sure many of us have experienced an unsolicited email or two. The only way that you can generate absolutely no leads is if you have absolutely have no traffic. No matter how little traffic you think you have, you still have the ability to convert someone from just a browser into a loyal email subscriber.
If you’re planning on monetizing your blog or really enhancing your business this year, then lead generation needs to be a focal point for you. Lead generation can lead can result in:
• more email subscribers because email is a non intrusive form of contact as long as they’ve opted in
• business stability during slower months because you’ll always have your trusty fans already in your email list
And you know what? There’s even more important reasons:
1. You should want more blog traffic to increase your blog engagement.
This is a no brainer, people. You can have a million monthly views but seriously, if no one is commenting or sharing your content in some way, then what is the point? Engagement is a really good indicator as to whether or not your blog is doing well. Do you have to have 80 comments on each blog post? No. But it’s good to encourage engagement and produce content that actually makes people want to engage. You can encourage engagement by asking people to follow you on social media, visiting your readers blogs and commenting, and asking people to leave comments on your posts. I suggested visiting your readers blogs because if they see you are interested in their corner of the internet, they might be more prone to share your content and possibly invest with you in the future.
2. You should want more blog traffic to establish yourself as an authority.
I really can’t stress enough that becoming an authority in your niche is super important. You don’t have to be number one, but you need to make sure that people trust the value you give them and that you give them your absolute best. I’m going to be real with you for a minute: everyone in this internet space is discovering the power of online marketing and starting businesses online. I don’t say this to scare you, but more so to remind you that you need to be on top of your game. Don’t worry about getting clients or readers… there are plenty to go around! When you make it known that you’ve got the skills to be a valued source in your industry, it’s your job to maintain the value and keep people around.
Make it your mission to start establishing yourself as authority instead of being just another blogger.
3. You should want more blog traffic to create a stellar community.
This doesn’t mean that you have to charter a Facebook group, or start a nationwide movement. Creating a community is all about creating a safe place for people to learn, thrive, and express themselves all with the intention of growing in their own endeavors. I mean, it’s all about sharing the wealth. What good is your blog if it doesn’t produce results for other people? Community building goes hand in hand with lead generation. If you’re able to create a tribe of people that love you and are able to get to know you, they’ll probably be more likely to turn into a customer later. People buy from people they trust. Don’t con people with a phony personality just because you want to make money, but be yourself and if you really want to start a business or a blog, then the people that you’ve genuinely cared about will return the love by supporting your blog or business.
When you’re first starting out, it really seems like you need tons of traffic in order to really make a difference, but the truth is you need to grab your audience and build up trust. Believe me, you can have 10 page views a day, but if you get at least one comment a day from those ten visitors, then that really says a lot about your content and engagement. I hope this post has helped to encourage you to start creating genuine leads from your blog instead of focusing on getting blog traffic.
What are your favorite tips from this post? How do you think you can generate leads on your blog? Leave a comment down below and let’s chat!