If you’re on my email list, you already know how much I love Pinterest because of what it has done for my blog. Eight months ago, I was getting NO traffic, NO repins, NO nada! I was on the verge of giving up. Blogging is hard work, and while I love it, it can be kind of a downer when your message isn’t reaching people that you know it will impact.
So, what do you do when you have no traffic…?
Pinterest now has a whopping 150 million active users on its platform, and guess what? They’ve made it so easy for bloggers to completely reap the benefits of viral content and blog traffic surges. I mean, they’ve made it TOO easy! So today, I want to share some of my favorite Pinterest tips with all of you, because we all deserve to have blogs that are making waves.
Enough small talk, let’s get into it!
Relevant Read: The Ultimate Guide To Creating Pinnable Images on Pinterest
Pin daily. And I mean daily.
While Pinterest is a fun tool to use when you’re looking for a dinner recipe, it’s important to take it a lot more seriously for your business. Daily pinning let’s Pinterest’s algorithm know that you’re an active member of the community, and therefore rewards you with making your content more relevant in search! Instead of pinning like cray cray, make an effort to pin useful, high quality content. Pin as many times as you can during the day, but make sure you’re not pinning fluff.
Pin your own content to multiple boards.
Huge tip here. Make sure that you’re pinning your own content to your own relevant boards. Let’s say you have a board for ‘Vegan Desserts’. On this board, you curate content of other vegan recipes BUT if you have vegan desserts on your OWN blog, then you can also repin them here.
This is a great way to make sure your content is circulating more often on Pinterest as opposed to just once. If you only pin once, you have to worry about your pin dying off after a few moments if no one repins it (unless you automate your pinning). Even if you do automate, it’s still a good practice to pin your own content to multiple, relevant boards on Pinterest.
Put some effort into optimizing your keywords.
This will pay off for your profile, big time. Actually taking the time to optimize your profile the right way will help your pins and blog content appear in Pinterest’s search. And this is the whole point, right? If we all had to wait to stumble upon a dope profile, who knows how long we’d find the content we need in our lives? When you use keywords that people are actually searching for, you can end up with more followers on Pinterest, more email signups, and more conversions in your shop. As bloggers, what we need is engagement, and Pinterest is the perfect platform to find your ideal audience and have them fall in love with your content.
Top Pinterest Tips for #bloggers Click To Tweet
Don’t delete pins or boards because they have no traction.
This rule actually applies to your own content. Pinterest can actually take awhile to pick up on your content. My first viral pin actually took about 8 months for it to catch wind and go viral. Truth is, if you’re on Pinterest to viral within a few hours or days of pinning, you might be in the wrong place. I’m not saying that it can’t happen, but really, you need to be in this for the long run because not everything happens quickly. Instead of deleting pins, work on repinning your content to other boards and relevant group boards. If you know anyone that deletes pins, tell them to stop! Friends don’t let friends delete pins!
I want to help you reach your Pinterest goals, so if you are someone who needs a little extra guidance, please check out my services page! In the meantime, please check out these three free video trainings that I’ve put together for you to get you on the right foot!
I hope you’ve enjoyed this post! Don’t forget to pin this on Pinterest and to share it with others who may need it. What are some of your top Pinterest tips for bloggers? Leave a comment down below!