Hey there! It’s been awhile, but I’ve got some awesome things cooking up for you guys, so the hiatus didn’t go in vain. I wanted to post today about something amazing that all entrepreneurs should be engaging in on Instagram. We all know that Instagram has had its video feature rolled out for a few years now. What you may not know is that video is one of the most powerful and compelling ways to market your business these days. Visual content is so much faster to accept and take in. We actually process it 90 times faster than we do text!
I recently took to Instagram to branch out on a new venture. I’m just gonna come out and say it… I have some pretty amazing hair. So I started using Instagram (ahem… @naturalin15) to share my hair tips and styles! I mean, why not…? Instagram is a great creative outlet and I get awesome compliments on my hair all the time, so I decided to get on with sharing the love!
My page is all about sharing content through video ONLY. Why? Because no one else is doing it, and I’m not that great at taking selfies. I really dig video, though, and so do tons of users on Instagram. While I haven’t been on Instagram long, I have uncovered some pretty dope secrets and some pretty promising revelations. After I posted my first video, I only used hashtags to promote it. I didn’t tell any friends about my page, I didn’t post on Facebook, only hashtags. I patiently waited for the likes and views to pour in… but nothing. I was confused. Everyone makes such a big deal out of hashtags. They increase exposure like crazy… so everyone says. I went to bed, disappointed, and realizing that creating a decent following would be a lot of work.
I’ve had a bit of an insomnia problem over the last few months, but on this particular night, the break in sleep was well worth it. I woke up to a ton of likes and followers on my page!
BUT HOW DID THIS HAPPEN OUT OF NOWHERE?
Because a niche site saw my video through a hashtag and reposted my content! Within just a few hours of the repost, the video had over 1,500 views and over 700 likes. Not only that, my post had made top hashtag in about 5 different hashtags. After that video did so well, I had a second video make top hashtag in NINE hashtags. These were amazing results for me just starting out.
This is probably one of my favorite ways to refresh an old, dry, hot mess of a twistout. First, section your hair into four parts. I moisturized my hair with @mielleorganics Avocado Hair Milk (which is actually kind of like a styler too) and I used a little of the @lovelottabody Style Me Texturizing Setting Lotion to hydrate and dampen my hair. Then, all I did was retwist, let it set for about three hours, and voila! My curls came out looking super flawless and really moisturized. #haironfleek #myhaircrush #naturalista #mielleorganics #naturallyshesdope #gocurls #teamnatural_ #naturalgirlsrock #mixxedchicks #curlyculture #talktresses #luvyourmane #voiceofhair #kinky_chicks1 #curlswithlove #amazingnaturalhair #naturalchixs #heynaturalhair #curlynatural #mynaturalhairisdope #curlsunderstood #curlygirlcollective #naturalchix #kollectivekoils #curlsaunaturel #curlyhairdontcare #curlybeauti #igcurls #naturalhairmag #urbanhairpost
Here are some lessons I picked up on how to create video for and promote video on Instagram:
GET RIGHT TO THE POINT
When Instagram first rolled out its video feature, you could only post videos that were 15 seconds long. Now, you can post videos up to one minute. It may seem like a short time, but you can squeeze a ton of info into a one minute video. It’s best to get right to the point because people are eager to scroll through their time lines, so you don’t want to take up their precious time with fluff. Get right to the point and you have a better chance of retaining views and growing your audience.
USE HD QUALITY VIDEO TO AMP UP YOUR AESTHETICS
No one ever has their eyes glued to the screen when a video is grainy. Make it stand out by filming and exporting in HD. If you’re not sure how, there are tons of free tutorials on Youtube and (inexpensive) paid courses on Udemy that can help you increase your knowledge of video editing. Only include engaging pieces in your videos. Adding text, motion graphics, and lower thirds to make things more visual only makes your video quality even better.
USE A GOOD MIX OF HASHTAGS
What I mean by this is use hashtags that consumers would use as well as your competitors. You have a better chance of reaching targeted followers and the followers of your competitors. Instagram lets you use up to 30 hashtags… I’d suggest using them all! Try to use hashtags that have anywhere between 1000 and 100,000 posts. There is a better chance of your content being seen in the feed and not being buried. Think about hashtags that have millions of posts. They almost immediately get buried in the feed as soon as they’re posted. This can be a complete waste of hashtag usage. Also, if any niche pages have hashtags of their own, make sure to use them! These pages have a laser targeted audience waiting for you. Check out a dope formula here:
TAG ANY COMPANIES OR PARTNERS THAT YOU MENTION IN YOUR VIDEO
You never, and I mean, NEVER know who will see your content after you post it. A major plus for using tags is that a lot of companies are relying on user generated content in order to run their own pages. User generated content is a great way for brands to show the world that consumers are loving their products. If you’re tagging a major brand, chances are they already have a ton of followers. Who wouldn’t love to get their face in front of a brands targeted users? The same exact concept goes for niche pages. Tag away at any chance you get!
I hope these tips have helped! What are your goals for Instagram video this year? What are some of your own personal tips for promoting your video content on Instagram? Leave a comment down below and let’s chat!